Tor “Solar Fred” Valenza is the UnThinking brain behind UnThink Solar. As a teenager, Tor was fascinated by turning sunlight into free electricity and made plans to become a solar engineer! …And then he took calculus, chemistry, and physics and realized the world would be safer without him becoming a solar engineer. Nevertheless, after years as a successful writer and marketer in other fields, Tor finally began putting his humor, communication skills, and solar passion to good use by founding UnThink Solar. Since then, he’s become a leading solar marketing and advocacy voice with his former Renewable Energy World marketing blog and for hosting solar Tweetups at SPI and Intersolar.