Finding Their “Yes”: What Really Drives a Homeowner’s Decision to Buy From You

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About this session session

Most homeowners can benefit from switching to solar, but selling solar is far from simple. In this session, we’ll take a deep dive into what really drives a homeowner’s decision to buy solar with your company. With the help of Rebekah Carpenter, a 20-year solar pro, and the owner of Finger Lakes Renewables Solar Energy; Scott Nguyen, CEO of 17TeraWatts and a Fellow at UT-Austin Energy Institute; and Dr. Varun Rai, Director of the Energy Institute at the University of Texas at Austin, we’ll unpack buyers’ rationales and talk about how installers can apply consultation, awareness, and empathy throughout their sales process to close the sale.

*This session talk is eligible for one NABCEP continuing education credit; you must attend the live session. Instructions for receiving your certificate of completion form will be emailed to you the week of June 7th.

About Rebekah:

Rebekah took the opportunity to install solar electric systems and learn the solar trade in Mali in western Africa to install an off-grid system. That experience inspired her to start Fingerlakes Renewables Solar Energy — a woman-owned, woman-run, women and minority encouraging business. Twenty years later, the company is still going strong thanks to its dedication to integrity in sales, design, installation, warranty, and humor. She has led the company through inflation, subsidy onset and removal, technology wins and losses, and utility price increases. She has used what she’s learned over 20+ years as a business owner and solar installer to teach electric to small groups of women, install solar overseas for life-saving medical facilities, offer education and repair to hurricane-ravaged housing, and compulsively getting ducks.

About Annu:

Annu is the Head of Design at Aurora Solar, where she is working towards building the solar future that's accessible, simplified and aspirational. Deeply committed to applying design thinking to serve sustainability, she made the pivot from consulting background when she joined a fashion tech company, Avametric. There, she led design tackling wastage and consumption challenges, intrinsic to the fashion industry. Prior to that, she has spent the last 14 years practicing design as a product designer, strategist, creative director and entrepreneur. She has led design for product teams, innovation labs, coached over a dozen design immersions, launched products used by many and helped startups get off the ground.

Varun Rai

Varun studies how the interactions between the underlying social, behavioral, economic, technological, and institutional components of the energy system impact the diffusion of clean energy technologies.

Scott Nguyen

Scott Nguyen is co-founder and CEO of Bodhi, a designed-focus software company helping residential solar companies deliver amazing customer experiences without the effort.

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